Curly 911 starts with education: how ingredients behave, how products can affect your curls, and how to make sense of dryness, buildup, or lost definition. We’re developing curl care with no intentionally added drying or fatty alcohols, and we’ll explain the ingredients we choose and their roles in each formula.

Drying alcohols (like ethanol and alcohol denat.) evaporate quickly and can contribute to moisture loss. Fatty alcohols (like cetyl and cetearyl alcohol) add slip and softness, but some people find they contribute to buildup over time. They are completely different ingredient categories — read our full guide to drying alcohols vs. fatty alcohols for the breakdown.

We’re developing our formulas with no intentionally added drying or fatty alcohols. That includes ethanol, isopropyl alcohol, and alcohol denat., as well as cetyl, stearyl, cetearyl, myristyl, and behenyl alcohol. We’ll publish the full ingredient list for each product before launch.

Curly 911 is for people with curly hair, including curl patterns 2C through 4C, who want to better understand their hair. If you have a cabinet full of half-used products and still wonder why your curls feel dry, coated, flat, or hard to define, you’re who we’re here for.

We're testing formulas right now and will launch when they meet our standards — not before. Join the waitlist to be first to know, plus get 10% off your first order on launch day.